Marketing Research

• Types
  • New Product/Service
  • Advertising and Marketing Program Effectiveness
  • Customer and Employee Satisfaction
  • Tracking Studies
  • Loyalty Measures
  • Market Segmentation
  • Secondary Research such as Internet Searches
  • Competitive Intelligence
• Methods
  • Focus Groups
  • Telephone, Mail and Web Surveys
  • One-on-One Interviews
  • Regression, Factor, Cluster and Discriminate Analysis
  • Predictive Modeling, Perceptual Mapping